Tuesday, January 28, 2020

Cadbury Integrated Marketing Communication

Cadbury Integrated Marketing Communication Executive Summaryonal company which manufactures a variety of cocoa products which are known and sold throughout the world. This paper gives an Integrated Marketing Communication plan that is aimed at promoting the forthcoming rollout of a new premium dark chocolate by Cadbury in the Australian market. The paper commences by looking at Cadbury as a whole-its current marketing strategy and positioning in the global confectionary industry before narrowing down to Australia. The marketing and communication plan touches on issues like; the implication of launching the new premium chocolate product in its Australian market, the different sizes and unique packaging together with the specific promotional strategies. The paper also analyzes market competition and how to combat the already launched Rondnoir dark chocolate product by Ferreros (a competitor) in October 2009. Various marketing ingredients will also be analyzed and some will be recommended due to their advantages in boosting the new product market position. Finally there is an implementation plan on how the new product will be distributed to the various outlets in order to reach the primary target market of middle to upper class people over the age of 25. Cadburys competitive positioning will be based heavily on its reputation in the marketplace with current products. Its comparative taste and quality ingredients will also be a positioning advantage. The new product will be exclusively distributed through all major supermarket chains, gift stores, delicatessens, specialised coffee shop franchises and major department stores. Introduction Cadbury is the world leading confectionary company with an excellent portfolio of gum, candies, and of course chocolates. The company is reputed for creating brands like Cadbury, Halls and Trident. The company started back in 1824 by John Cadbury, since then the company has expanded into a multinational. Cadburys vision is to be the worlds biggest and best confectionary company. The company has over 35,000 suppliers (direct and indirect) and employs over 50,000 people globally, it is a complex organisation. The companys units focuses on commercial operations these are in: The US, Britain, Ireland, South America, Middle East and Africa, Europe, Asia and the Pacific region. The business model involves a number of category-led operations: Commercial, Supply Chain management, Science and Technology, Human Resources and Corporate affairs, Strategy, legal and secretariat, Finance and IT. This particular structure is well integrated to deliver the Groups commercial objectives and global gro wth. Consumer analysis Cadbury marketing strategies and processes are focused towards being the best in performance, while keeping in touch with the regions commercial operations. The global confectionary market is large, expanding and with attractive dynamics. Cadbury is estimated to have a retail value of about $141 billion. The main category is chocolate representing more than half of the worlds confectionary market. Globally, the confectionary market is growing at the rate of 5 per cent more than any other packaged foods. Developed markets account for over 67 per cent of the global market. The most popular ranges are: Cadbury Dairy Milk, Eclairs, Halls, Trident, Flake, Clorets, Dentyne, Hollywood, Crà ¨me Egg, Stimorol and Bubbaloo. Cadburys has managed to create the right range that is available to all and for all. Cadbury is a market leader in many markets in one or two categories. In Australia, their strength is in chocolate and candy. Chocolate remains the most popular category with consumers seeking a particular taste in each of the markets. Cadbury Australia SWOT analysis Internal environment (S)trengths Cadbury is the largest confectionery company with a market share approximated at 10 per cent. The company also enjoys a strong financial position. In addition, Cadbury is competent in its manufacturing process due to a strong brand name and leadership in innovation. The companys manufacturing focus on chocolate, candy, and chewing gum has helped the company to understand unique consumer segments. The companys acquisition strategy since 2003 when it acquired Adams has helped it to expand to new markets. (W)eaknesses Cadbury solely depends on confectioneries and beverages for its revenues while some of its main competitors such as Nestle have diversified their product portfolio. This generates more profits that can be ploughed back and/or invested in RD. other competitors have even stronger supranational experience, Cadbury on the other side has majorly been strong in Europe. Cadbury must continue to enhance its presence and understanding of emerging markets in order to remain competitive. External environment (T)hreats Globally, environmental costs are rising especially costs of energy, packaging, cocoa, packaging, transport and sugar. Thus the company should locate its global supply chains at low cost areas. Pressure from competitors especially branded suppliers leads to higher costs of advertising. This is manifested in terms of price wars and aggressive marketing. In addition to this, societal changes due to increased cases of obesty and calorie couonting have also affected the demand for Cadbury products. (O)pportunities The confectionery market is well known for a high the propensity to merge or acquire, this is an opportunity for Cadbury to increase its market share through acquisitions. There are also new markets in highly populated countries such as China and India where demand for confectionary is increasing. In order to survive in the FMCG market, cost minimization is very important. Cadbury has the ability to further reduce costs through outsourcing, increasing supply chain efficiency, and prudent investment in R D. innovation is important to responding to consumer preferences. This can be achieved by the production of sugar free gums and Cadbury premium chocolate for treats and enjoyment. Industry Analysis Cadbury operates three Australian confectionery factories; two are in Melbourne, one in Hobart, Tasmania, and one in Dunedin, New Zealand. The premium chocolate market is quite lucrative in Australia and Cadbury wants to lift its image from just an everyday chocolate to one that allows the consumer to spoil themselves and the ones they love. The product can also be used as gifts to impress. The primary target market is middle to upper class people over the age of 25. Competitor analysis The new bite-sized chocolates is being introduced to counter the Rondnoir dark chocolate launched by Ferrero in 2009. Since the product is targets middle and upper class consumers who are over 25 years it will feature a variety of fillings and packaged uniquely. Integrated Marketing Communication plan (IMC) Integrated Marketing Communications is defined as, the use of different media channels to optimize the effectiveness of marketing communications programmes (Schultz et al., 1993). For Cadbury, brand communications is a reflection of implied values and the companys image consistently. The use of IMC has gathered popularity because of the observation that marketing communication offers the only sustainable competitive advantage of marketing organizations (Schultz et al., 1993, pp. 47). Since the organzation has various forms of communication at its disposal, any of these can be used, the end goal being to influence the behavior of targeted segment (Shimp 1997, pp. 13). As Percy et al. posited that people generally look at all marketing communications as advertising (2001: v). Increased brand marketing has made the advertising medium less important as compared to the brand personality. Indeed, marketing strategists have argued that placing a paid-for ad in a mass medium has less impact than a well integrated product placement in a high-profile sporting event sponsorship deal or even a movie. Integrated advertising programmes utilize the different qualities of media in a communications blitz that is carefully designed to project consistent brand values irrespective of the communication source encountered by the consumer. The use of marketing communications (especially information technologies) has been linked with the growth of global business. Global brands are now crossing borders and are resonating with consumers of more countries. Mass media, above-the-line (ATL) advertising is regarded as a key strategic constituent of marketing communications. It is the type of communication that if used well can transform the fortunes of companies, create new brands and revolutionize the entire markets. Although most managers are still holding onto this view, there is a stron g case for advertising from an integrated perspective with the recognition of the fact that brand communications leads in the practical enhancement of integrated creative implementations and media strategies. Market target The primary target market is middle to upper class people over the age of 25. Its competitive positioning will be based heavily on Cadburys reputation in the marketplace with current products. Point of difference The bite-sized chocolates will feature a variety of fillings and boxed uniquely. It will be upmarket from Cadburys current Milk Tray boxed chocolate range. Positioning Strategy The entire positioning strategy can be summarized as follows; The lovers of chocolate are now able to enjoy a premium taste that has been carefully designed to give the highest level of satisfaction that no other chocolate has ever reached. This is not just chocolate, it is an instant message to lovers with a sweet I love you on their tongue. Communication Objectives Product awareness: To achieve a minimum 25% trial rate within the aggregate target market within the first 12 months of the launch. Interest: To achieve a re-purchase cycle of not less than one month among a minimum of 50% of those who have trialled the product. Market penetration: Achieve an average 1% market share of the category segment nationally within the first 12 months of launch. Evaluation: Out of the 40% of consumers who are interested in the new premium dark chocolate, a survey questionnaire is prepared for them to compare it to Ferreros Rondnoir dark chocolate. Trial: After evaluating the new premium dark chocolate, consumers should select it over other premium chocolates at least 20% of the time because of the unique packaging. Adoption: the new premium dark chocolate should have an adoption of 75%, which will mean the consumer will buy the premium chocolate and will have given a positive feedback. Communication Mix elements Cadburys introduction of the new dark chocolate will involve the use of both push and pull promotional strategies in order to create and increase brand awareness. This is because the new premium chocolate is at the introductory stage of the product life cycle. Along the same line, it is believed that if we can package our products so as to be something like a gift can lead to a better market position of our new premium dark chocolate. The distribution channels will include supermarket chains, gift stores, and delicatessens as well as specialized coffee shop franchises and or not limited to major departmental stores. The feedback found from the large consumer market should be tested and the research elements applied to other point of contact like the letterhead, logistics, packaging and several others in order to complete the integrated marketing communication cycle. The IMC involves integrating all promotional tools in order to achieve harmony. They all should speak together with one voice. The direct mail, sales and advertising departments within the company can help each other via data integration. To achieve this, a marketing information system should be put up in place to collect and share data that is relevant across the different company departments (Axis, 2009). Advertising It is important to note that this campaign may need bulk of marketing money on creation and creation of adverts and may necessitate a large budgetary allocation for this campaign. In order to reach clients during the campaign, considerations are to be given to both the online and offline campaigns and more is to be allocated to the offline marketing. TV and Radio adverts are to be structured to give an impression of satisfaction to the consumer and should give them a very good reason to leave their current brands and consider taking a ride on the new premium chocolate made by Cadbury (Global, 2004) References General managerial texts on advertising and promotion Pickton, D. and Broderick, A. (2003) Integrated Marketing Communications. London: Pitman Publishing. Shimp, T.A. (1997) Advertising, Promotion and Integrated Aspects of Marketing Communications. Florida and Texas: Dryden Press. Managerial introductions to advertising Jones, J.P. (1999) The Advertising Business. New York: Sage. Wilmshurst, J. and Mackay, A. (1999) The Fundamentals of Advertising. Oxford: Butterworth Heinemann, ISBA. Cultural and historical studies on advertising McFall, L. (2004) Advertising: A Cultural Economy. London: Sage. Nava, M., Blake, A., MacRury, I. and Richards, B. (eds) Buy This Book. London: Routledge. Studies of consumption McCracken, G. (1990) Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington, IN; Indiana University Press. Szmigin, I. (2003) Understanding The Consumer. London: Sage. Studies of marketing and signification Barthes, R. (2000) Mythologies (Translation Jonathan Cape, 1972). London: Vintage. Umiker-Sebeok, J. (ed.) (1997) Marketing and Semiotics. Amsterdam: Mouton de Gruyter. Jobber, (2006), Principles and Practices of Marketing, 3rd Edition

Monday, January 20, 2020

Dead Poets Society :: essays research papers

"It was Mr Keating's blatant abuse of position as teacher that led directly to Neil's death."We are asked to discuss the above statement after watching the movie: "Dead Poets Society". This statement I feel is ridiculous and when I have finished this essay you will agree.The school was a dull, meaningless place where tradition and reputation was put before creativity and education. That was until Mr Keating, came to the school as an English teacher. He focused around Poetry. He taught the boys to express themselves and do what they in their hearts wanted to do, not what their parents wanted them to do.The boys found a photo of Mr Keating in an old yearbook with the caption under reading- "Alan Keating, Leader of the Dead Poets Society." The boys approached Mr Keating about what the DPS was. He told them they would sneak out at night and sit the old Indian cave and read brilliant poetry. Neil, one of the more energetic boys, suggested that their group co ntinue this tradition, and they, in turn agreed.Mr Keating taught the boys to enjoy the poetry and let them speak out about what they wanted to be. He taught them to be individuals. But eventually allegations that he was responsible for Neil's death came flying back at him.Neil wanted to be an actor. He was very good at it and performed in the local production of: "A Midsummer Night's Dream". His father, however wanted him to be a doctor. After Neil's superb performance his father rushed him home and told him that he was sending him to Military school for another ten years to stamp out any further ideas of his acting.Neil shot himself that night.Students, parents and teacher immediately looked for someone to blame and the headmaster, Mr Norton picked out Mr Keating as the unlucky scapegoat.

Saturday, January 11, 2020

Eugenics: Designer Babies

Eugenics: Designer Babies Okpurukre Isoken (Medical Ethics) Professor Ballantyne August 5th, 2009 Eugenics: Designer Babies Eugenics, in its broadest sense, is defined as â€Å"the study of or belief in the possibility of improving the qualities of the human species or of a human population, especially by such means as discouraging reproduction by persons having genetic defects or presumed to have inheritable undesirable traits†. The term captures a smorgasbord of vivacious imagery etched into the annals of human history – of ghostly memories about human atrocities anxiously waiting to fade away at the twilight moments of a modern age – of overcrowded prison camps, in which the depths of travail and indolent sighs of countless defenseless victims, of bodies ravaged by scars and which have become too weak to be revitalised in any shape or manner. Or of lives consigned to â€Å"medical investigative exploration for the amelioration of human condition† by what at first sight appears to be insignificant signatures of a clerk. Such lives were considered only sacrifices contrived by altruist motives of a beneficent governing authority. Questions if they could have been raised at all in retrospect could only be considered at someones discretionary time, and place of course. Trying to pick through the rubbles of the world’s past mishaps and distilling their lessons for application to today’s issues is like wading and battling oneself through an ever- confusing maze mired with potholes, trenches and cul-de-sacs. Tolstoy, in his masterpiece War and Peace admonished his readers that everything in history has he mirage of appearing to have been predestined, once history has occured. I believe that as potential medical experts honest and critical intellectual inquiry is only the beginning and the least of what we can do to prevent what future generations will ruefully deem as inevitable consequences of our â€Å"brilliant concoctions†. According to Congressman Greenwood’s opening statem ents at the hearing of the COMMITTEE ON ENERGY AND COMMERCE, SUBCOMMITTEE ON OVERSIGHT AND INVESTIGATIONS March 28, 2001 convened by medical researchers, bioethicists and members of congress, â€Å" For most of its 80 years, the brave New World could be seen as a disturbing work of science fiction. That is no longer the case. The possible cloning of human beings is now relegated to the world—not relegated to the world of fiction. The question we must now ask is this: what should we do with this science? † Amidst the backdrop of hefty political and legal debates over bioethics that took place in the ‘90s and early 21st century as a result of Ian Wilmot’s sheep cloning experiements, laws had been enacted that helped to curb the development of reproductive technologies. It became crystal clear that the countdown timer has now been set for he inevitable -the cloning of Homo sapiens. No one knows what would happen after that. Notwithstanding, numerous independently funded private labs across the United States and around the world wasted little time to find legal loopholes to evade the scrutiny of authorities and jumped into the hunt for the holy grail. For instance, On December 5, 1997, Chicagoan physicist and fertility expert Richard Seed announced that he planned to clone a human being before any federal laws could be enacted to ban the process. Seed’s plans were to apply the same technique used to clone Dolly. Seed's announcement went against President Clinton's 1997 proposal for a voluntary private moratorium against human cloning. Several arguments may be suggested to explain this fervor. There were those who argued that reproductive freedom includes human cloning, perhaps as a means to address the problem of male infertility. Others advocated cloning as a means to replicate a deceased loved one. For yet others, human cloning is justified because it may provide important advances in scientific knowledge. To be sure, science is entitled to have ethical standards set apart from all other norms of society. Perhaps a closer look at the accompanying evidence will reveal that this is not so. According to Jeff Stryker, a writer for the New York Times Magazine, dated August 4, 2009, sperm banking has now become a global and open market; consumers are no longer limited to the small donor pools at local mom-and-pop sperm banks. In particular, Cryos, a Denmark based company has recently sparked media interest. Its company strategy is aimed at becoming the McDonald’s of sperm banks around the world. Packed in dry ice or liquid nitrogen sperms are shipped express to its buyers in more than twelve countries around the world. Somehow, it is able to sidestep many legal regulations imposed by domestic and local regulations on local sperm bank enterprises. Notwithstanding, the profitability of the sperm bank business has not stemmed the tide in the development of product lines catering to the whims and tastes of different consumer segments. Virginia's Fairfax Cryobank has stepped into the competitive scene with its †Fairfax Doctorate Donors†; since April 1999 the firm has offered, at a third more than the usual charges, sperm from medical, law, Ph. D. and other students and graduates. Cryos offers three grades of sperm, including an †extra† version that contains twice the number of highly motile sperm as its †regular† brand. An Ivy league woman’s egg could nowadays fetch upwards of $50,000. The California Cryobank, located in Los Angeles has launched a new feature to help prospective baby batter buyers pick a load. Its product lines features sperms and eggs of donors that are celebrity look-alikes. Adam Sandler, Andy Roddick, and Ben Affleck are but a few noteworthy mentions. Apparently these parents are free to choose whom they want to have as their children. The Oxford English dictionary defines the term â€Å"designer babies† as â€Å"a baby that the genetic makeup has been artificially selected by genetic engineering combined with in vitro fertilization to ensure the presence or absence of particular genes or characteristics†. According to Ritter M (2008), â€Å"news that scientists have for the first time genetically altered a human embryo is drawing fire from some watchdog groups that say it’s a step toward creating ‘designer babies’. † Yet, the ubiquity of different sperms and eggs on the market today seems to offer a more palatable alternative to genetic engineering. A different and perhaps more pressing issue centers around the ethics of pre-implantation genetic diagnosis (PGD). Here embryos are screened for gene faults before being transferred to a woman's uterus. It has come under the spotlight recently in the UK, with high-profile cases such as that of the Leeds-based Hashmi family. The Hashmis have a child with a rare blood disorder, who urgently needs a bone marrow transplant. Through using PGD, the Hashmis may be able to have a child that is free from the disorder suffered by their existing child. The child yet to be born could also donate tissue to cure its sibling. The Hashmi case became the subject of months of legal wrangling in the UK courts†. (Lee, 2003) In April 2009, Panayiotis Zavos, a controversial fertility researcher attracted international media attention when he announced to the world that he had cloned 14 human embryos and transferred 11 of them into the wombs of four women, at least one of whom was British. The operation failed however. According to his own words, the motivations for cloning was â€Å"not to reproduce the Michael Jacksons and the Michael Jordans in this world, and also, we are totally against designer babies. Therefore, we are not interested in manipulating the genetic information, the genome, but rather just allowing those mothers and fathers to be, to become biological fathers and mothers of those children, and, hopefully, those children will be healthy children and we are totally committed to that†¦ We are talking about the development of a technology that can give an infertile and childless couple the right to reproduce and have a child and above all complete its life cycle. This is a human right and should not be taken away from people because someone or a group of people have doubts about its development. According to Lewis Wolpert, a professor of biology, the issue is an irrelevant one. Surprisingly enough, ethical issues with regards to designer babies are hard to see. In his own words, â€Å"What possible argument from ethics could be used against prenatal diagnosis of an embryo obtained by IVF, if the diagnosis prevents the implantation of embryos with defective genes? I know that some people object, but there is no evidence that the early embryo is a person. This idea is a relatively recent one, with religious underpinning but with neither argument nor evidence. The Magisterium of the Catholic Church demands that the embryo be respected from the first instance. But what has to be considered in every case is the child and its future wellbeing, and not to do so is totally lacking in respect. Who, for example, is being harmed in all the recent fuss about choosing an embryo with the right genes to help a sibling? Both children will certainly be very well cared for. And it is care of the child that matters. (Wolpert, 2003)†. The views of religious segment of society stand in stark contrast to the notions entertained by Wolpert. In general, they raise three primary objections. First being that cloning humans could lead to a new eugenics movement where even if cloning begins with a benign purpose, it could devolve into a scientifcally generated caste ranking of superior and inferior people. Being such, it would interferes with the natural order of creation, eliminating the sanctity of God as a creator. And what’s more, cloning could have long-term effects that are unknown and harmful. People have a right to their own identity and their own genetic makeup which should not be replicated. Cardinal William Keeler, Archbishop of Baltimore sums it up more succinctly in humanistic terms ‘‘Cloning is presented as a means for creating life, not destroying life. Yet it shows disrespect toward human life and the very act of generating it. Cloning completely divorces human reproduction from the context of a loving union between man and woman, producing children with no parents in the ordinary sense. He re, human life does not arise from an act of love, but is manufactured to predetermined specifications. A developing human being is treated as an object, not as n individual with his or her own identity and rights. ’’ A slightly different perspective as espoused by Congressman Rush, would be a perspective on how diversity relates to medical research. In his words, â€Å"As an African-American, I’m keenly aware of racist prejudices and biases. The expansion of science can never be an end unto itself. The expansion of science must be viewed in the light of the agenda of those who espouse it and the impact it has on our public, on our way of life and on our God†¦ As noted, science and the biotech field has brought us great successes. We must not take action which will mpede the legitimate and safe use of biotechnology†¦I would argue that we must act with caution to ensure that future scientific successes which will make this world healthier and more prod uctive while tightly regulating and indeed banning those practices which pose a clear threat to the health, the safety, and the moral condition of our citizens. Might we never know how society and human clones will come to perceive one another? Perhaps not. Doron Blake is a 23 year old young man who came from the Nobel Prize Sperm Bank, for which eugenic-minded California inventor Robert Graham recruited various scientific geniuses to onate sperm. When asked to talk about his experience as a sperm-bank child, Doron said, â€Å"It was a screwed-up idea, making genius people. The fact that I have a huge IQ does not make me a person who is good or happy. People come expecting me to have all these achievements under my belt, and I don’t. I have not done anything that special. I don’t think being intelligent is what makes a person. What makes a person is being raised in a loving family with loving parents who don’t pressure them. If I was born with an IQ of 100 and not 180, I could do just as much in my life. The thing I like best bout myself is not that I’m smart but that I care about people and try to make other people’s lives better. I don’t think you can breed for good people. † According to Agar (n. d) human beings are motivated equally by both therapy and enhancement. Yet according to the examples provided above, there seems to exist an ethical divide between treating or preventing disease and enhancing traits. The privacy of persons and families being weighed against life’s existence is a rhetorical discussion that has not witnessed any proper resolution, perhaps because they are viewed as ends in themselves. This point may help in some sort or fashion Reinhold Niebuhr’s view of social conflicts – The human person, in Niebuhr’s account, is self-interested in the extreme. While the individual â€Å"moral man† can check his natural selfishness through conscience, self-discipline, and love, social groups—tribes, movements, nations—look out for their own and strive to dominate other groups. Everybody’s motives are always mixed. Order in society is achieved through the threat of force, so â€Å"society is in perpetual state of war. † Such intransigence in viewpoints could be the ill that lies at the heart human atrocities. The level of anti-abortion violence, seen in the US of the last three decades, which includes arson and bombing are only symptoms of a greater ill that has been galvanizing it. There is little justifiable rationale in the paradoxical actions of engaging in bloodshed and murder if life not death is its goal. This would be the tragic consequence which C. S. Lewis talked about when he observed that ‘‘man’s conquest of nature would result in the abolition of man. ’’ COMHH References Agar N. (n. d). Designer Babies: Ethical Considerations. Retrieved on June 16th, 2009 from http://www. actionbioscience. org/biotech/agar. html Connor S. (2009). Fertility expert: ‘I can clone a human being' Retrieved on August 4, 2009 from http://www. zavos. org/fertility-expert-i-can-clone-a-human-being-1672095. html Lee E (2003). Debating Designer Babies. Retrieved on June 15, 2009 from http://www. prochoiceforum. org. uk/ocrreliss7. php Macrae F. (2008). Couple to have Britain's first baby genetically modified to be free of breast cancer gene. Retrieved on June 15, 2009 from http://www. dailymail. co. k/health/article-1098034/Couple-Britains-baby-genetically-modified-free-breast-cancer-gene. html Malcolm R (2008). Genetically Modified Human  Baby? Retrieved on June 14, 2009 from http://healthandsurvival. com/2008/05/12/genetically-modified-human-baby/ Subcommittee on oversight and investigations (2001, March 28). Issues raised by human cloning research. Retrieved from http://republicans. energycommerce. house. gov/107/action/10 7-5. pdf Thomas V (2007) Children Have Rights – Say No to Repro Tech from http://childrenhaverights-saynotoreprotech. blogspot. com/2007/02/doron-blake-genius-designer-baby. html

Friday, January 3, 2020

Government Intervention - 1560 Words

Discuss the case for and against government intervention in an economy. In most of the countries, the government has intervened in the market system. To some extent there is a dire need of government intervention in the market system, although there is a debate over this point among the economists. Many economists believe that the role of government intervention improves the market system. The government can easily enforce the rules that can help in the smooth functioning of the market system. On the other hand, there are economists who believe that government interventions in a market system are the reason of inefficiency in the system. There are some goods that underprovided and underconsumed. Such goods are cold merit goods. They can†¦show more content†¦Information failure occurs when people have inaccurate, incomplete, uncertain or misunderstood data and so make potentially ‘wrong’ choices. Government action can have a role in improving information to help consumers and producers value the ‘true’ cost and/or benefit of a good or service. Examples might include: * Compulsory labeling on cigarette packages with health warnings to reduce smoking * Improved nutritional information on foods to counter the risks of growing obesity * Anti speeding television advertising to reduce road accidents and advertising campaigns to raise awareness of the risks of drink-driving * Advertising health screening programmes / information campaigns on the dangers of addiction Another advantage of government intervention is the national minimum wage. The national minimum wage was introduced into the UK in 1999. It is an intervention in the labour market designed to increase the pay of lower-paid workers and thereby influence the distribution of income in society. In October 2005, the value of the minimum wage for adults was  £5.05 – following a series of small increases over recent years. The main aims of the minimum wage 1. The equity justification: That every job should offer a fair rate of pay commensurate with the skills and experience of an employee 2. Labour market incentives: The NMW is designed to improve the incentives for people to start looking for work – therebyShow MoreRelatedGovernment Interventions are Failing1012 Words   |  4 Pagesworld, governments, mostly intervenes in the market in order to accomplish their policy objectives. The government’s policy objectives or goals could be related to economics, ranging from stabilization of prices, export promoting, encourage equal distributions for income and commodity protection. The examples as per above proves that government intervention is not only limited to economic effects but also influences the society. 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