Sony Integrated Marketing Communications Case Study

Sony Integrated Marketing Communications - Case Study Example The 2008 fiscal year of Sony ended in the month of March and the audit reports show that annual sales that were made by Sony in the year of 2008 equaled about $US90bilion which is a great amount. The number of employees that Sony has equals to about 190,000 people located in the manufacturing factors and in the offices all around the world. Sony is one company which has gained the success that it truly deserves and it has been known that it is one of the companies that is public in nature. It has got hold on the shares in four of the major stock exchanges in the worlds which include the stock exchanges based in New York, London, Tokyo and Osaka. In addition to this Sony is the brand with has about 1006 of the total subsidiaries located on an international scale (Squire, 2001, p. 22). The marketing orientation evolved the ideology of marketing providing the newer way of thinking to people. It included the point that the customers or the consumers are the entities who are much more important than the profitability as customers are the stakeholders for the organizations. It is being said that the marketing is still evolving and the better changes are seen in the field of the marketing these days. It is said that these days are the days when the evolution of marketing has entered into fourth stage. The fourth evolutionary stage of the marketing is known as the personal marketing orientation and this is the one that is considered to be the better approach as compared to ones in previous (Abramson, 2003, p. 44). The fourth stage is the one that makes the point that the individual based marketing is the key to the successful marketing and by proper utilization of this stage and with proper understating this is the way that can be used to reach the customers on an individual basis. The marketing thereby can be done on an individual basis which seems to be a better and an integrating marketing approach (Shaw, 2005, p. 93). Since the start of the term of marketing, it has been seen that changes have been occurring in the field of marketing leading to the strategic approach being adopted by the marketers in many ways. The marketing that has been recognized in previous times as the business approach has been to make more and more of the profits has now changed to the one that has been to attract more and more customers so as to gain the view point of the product or the firm itself (Hollensen, 2008, p. 11). The main responsibility of the marketers based at Sony is to expand the brands name across the borders a bit more. It

Indigenous Studies 301-Assignment#2 Assignment Example | Topics and Well Written Essays - 500 words

Indigenous Studies 301- #2 - Assignment Example One needs to apply through listening skills, observation and first hand experiencing events- taking action. The learning system has its composition that includes learning directly, meditating, and rethinking. Facilitating is a major responsibility of teachers. There is another group of people that contribute by offering guidance and enhancing learning. These are the elders (Osburn-Bigfeather et al, 2004). Exploration of a person’s mind is the onset of practicing native science. There has to be a close connection of the mind and the heart as this facilitates effective learning. Native science perspective tries to explain the complex connection that exists between humans and the surrounding. This must be a healthy relationship in the sense that both have to tolerate each other with the aim of having a good future. The science perspective intends to show the importance of seeking knowledge appropriately so that diversity and humans never collide. The community has a role to play in educating the people on ways to live with harmony and spirituality. This is done through community-based learning whereby the societys beliefs and practices are the strongholds in learning. Thus, individuals are empowered giving the best reasoning they can offer. Through education, people intend to learn more about their culture and of others. However, there is the point whereby culture is ruined through the introduction of modern language. People need to practice their indigenous culture to learn it. By communicating through the native language, the community can understand the essence and importance of their culture. There has to be the presence of consistent terms and legislation at the time when the beliefs and practices of aboriginal ideas in classes. Understanding ones culture requires one to live it. This means that this will bring a clear understanding of people’s current, previous, and future situations. This means that education is a